http://alongwayforahamsandwich.com A Long Way For A Ham Sandwich Fri, 21 Sep 2012 16:53:14 +0000 http://alongwayforahamsandwich.com en http://www.alongwayforahamsandwich.com/Blouse http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Blouse Fri, 21 Sep 2012 16:53:14 +0000 A Long Way For A Ham Sandwich 4124263 http://www.alongwayforahamsandwich.com/Loctite http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Loctite Wed, 19 Sep 2012 15:03:02 +0000 A Long Way For A Ham Sandwich 4111730 <img src="http://payload90.cargocollective.com/1/2/78914/4111730/Loctite_tornado_tomLR_Page_2Small_640.png" width="640" height="462" width_o="800" height_o="577" src_o="http://payload90.cargocollective.com/1/2/78914/4111730/Loctite_tornado_tomLR_Page_2Small_o.png" data-mid="21580146" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/78914/4111730/Loctite_tornado_tomLR_Page_3Small_640.png" width="640" height="462" width_o="800" height_o="577" src_o="http://payload90.cargocollective.com/1/2/78914/4111730/Loctite_tornado_tomLR_Page_3Small_o.png" data-mid="21580148" border="0" align="left"/> http://www.alongwayforahamsandwich.com/Yellow-Phone-Music-Conference http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Yellow-Phone-Music-Conference Tue, 18 Sep 2012 15:40:44 +0000 A Long Way For A Ham Sandwich 4105435 We hi-jacked out-of-home advertising in Milwaukee to promote the Yellow Phone Music Conference last September. I guess if there’s zero budget, you need to steal someone else’s media space. Brand-a-lism at it’s finest. See what we did there? <img src="http://payload90.cargocollective.com/1/2/78914/4105435/ShowPhone_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload90.cargocollective.com/1/2/78914/4105435/ShowPhone_o.jpg" data-mid="21541399" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/78914/4105435/AlvernoPhone_640.jpg" width="640" height="480" width_o="2048" height_o="1535" src_o="http://payload90.cargocollective.com/1/2/78914/4105435/AlvernoPhone_o.jpg" data-mid="21541381" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/78914/4105435/AmAppBG_640.jpg" width="640" height="428" width_o="2048" height_o="1368" src_o="http://payload90.cargocollective.com/1/2/78914/4105435/AmAppBG_o.jpg" data-mid="21541383" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/78914/4105435/BabyPhone_640.jpg" width="640" height="480" width_o="2048" height_o="1536" src_o="http://payload90.cargocollective.com/1/2/78914/4105435/BabyPhone_o.jpg" data-mid="21541389" border="0" align="left"/><img src="http://payload90.cargocollective.com/1/2/78914/4105435/PlannerPhoneWide_640.jpg" width="640" height="460" width_o="2048" height_o="1472" src_o="http://payload90.cargocollective.com/1/2/78914/4105435/PlannerPhoneWide_o.jpg" data-mid="21541879" border="0" align="left"/> If you scan the QR code at the bottom, it plays a video or song from one of the performing bands. Bands came from all over and some were home grown. The opportunity was huge for them–and also for the local concertgoers. Who knows when you’re going to see the next White Stripes.<img src="http://payload90.cargocollective.com/1/2/78914/4105435/yellowphoneinhand2_640.jpg" width="640" height="463" width_o="2048" height_o="1482" src_o="http://payload90.cargocollective.com/1/2/78914/4105435/yellowphoneinhand2_o.jpg" data-mid="21653555" border="0" align="left"/> We hi-jacked out-of-home advertising in Milwaukee to promote the Yellow Phone Music Conference last September. I guess if there’s zero budget, you need to steal... http://www.alongwayforahamsandwich.com/Block-Of-Ice http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Block-Of-Ice Tue, 12 Jun 2012 09:23:49 +0000 A Long Way For A Ham Sandwich 3569214 Snowmobilers are some of the most passionate customers around. As a matter of fact, when the new model year sleds come out, most of these slednecks just hangout at their computer for a day and hit refresh on Ski-Doo’s site so they can see the new models before anyone else does. The Facebook page was developed for the United States and French Canada. <img src="http://payload63.cargocollective.com/1/2/78914/3569214/FR_MX Z_Facebook_page1_640.jpg" width="640" height="952" width_o="1191" height_o="1771" src_o="http://payload63.cargocollective.com/1/2/78914/3569214/FR_MX Z_Facebook_page1_o.jpg" data-mid="18465053" border="0" align="left"/> In 2012 we took advantage of that by giving our die-hards something to watch on our Facebook homepage. All the while feeding them valuable product info along the way in the form of walk-around videos. The videos were produced in such a way as to not reveal the entire sled, but show bits and pieces of it.<img src="http://payload63.cargocollective.com/1/2/78914/3569214/FR_MX Z_Frm2.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload63.cargocollective.com/1/2/78914/3569214/FR_MX Z_Frm2_o.jpg" data-mid="18465026" border="0" align="left"/>We built up the anticipation by putting the new sled in a virtual block of ice and melting it before our customer’s eyes.<img src="http://payload63.cargocollective.com/1/2/78914/3569214/FR_MX Z_Frm3.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload63.cargocollective.com/1/2/78914/3569214/FR_MX Z_Frm3_o.jpg" data-mid="18465027" border="0" align="left"/> The user hits went upwards of 500,000 over the 12-hour period. This was double the norm for this time of year.<img src="http://payload63.cargocollective.com/1/2/78914/3569214/FR_MX Z_Frm4.jpg" width="600" height="450" width_o="600" height_o="450" src_o="http://payload63.cargocollective.com/1/2/78914/3569214/FR_MX Z_Frm4_o.jpg" data-mid="18465029" border="0" align="left"/>After the ice melted, customers were allowed to have a 360 degree view and zoom of the new sled. Snowmobilers are some of the most passionate customers around. As a matter of fact, when the new model year sleds come out, most of these slednecks just hangout at... http://www.alongwayforahamsandwich.com/Shooting-the-Bull http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Shooting-the-Bull Mon, 11 Jun 2012 14:45:00 +0000 A Long Way For A Ham Sandwich 3569012 RotoSaw "Shooting the Bull" from Tom Archer on Vimeo.<img src="http://payload63.cargocollective.com/1/2/78914/3569012/RotoZip_fnal_poster_640.png" width="640" height="853" width_o="1296" height_o="1728" src_o="http://payload63.cargocollective.com/1/2/78914/3569012/RotoZip_fnal_poster_o.png" data-mid="21539644" border="0" align="left"/> RotoSaw "Shooting the Bull" from Tom Archer on Vimeo. http://www.alongwayforahamsandwich.com/This-is-personal http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/This-is-personal Thu, 12 May 2011 11:58:18 +0000 A Long Way For A Ham Sandwich 1435704 The idea: Women's Care is personal. We were challenged by Bayfront Medical Center in St. Petersburg to promote their new Women's Center. We advertised in places that only women would be: fitting room's, lingerie stores, and restrooms. The hyper-targeting was not only more cost efficient than a billboard, but lot's more effective. <img src="http://payload.cargocollective.com/1/2/78914/1435704/Arewealone_640.jpg" width="640" height="427" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/Arewealone_o.jpg" data-mid="6992393" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/EyesUpHere_640.jpg" width="640" height="427" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/EyesUpHere_o.jpg" data-mid="6992396" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/DinnerTable_640.jpg" width="640" height="427" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/DinnerTable_o.jpg" data-mid="6992646" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/SittingDown_640.jpg" width="640" height="427" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/SittingDown_o.jpg" data-mid="6992397" border="0" align="left"/>The postings led to a website where women got to do something that isn't usually offered by hospitals. They got to meet the staff and listen to passionate interviews about personal medical experiences. See the microsite.<img src="http://payload.cargocollective.com/1/2/78914/1435704/bayfrontnew0_640.jpg" width="640" height="427" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/bayfrontnew0_o.jpg" data-mid="6998016" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/IntroShot_640.jpg" width="640" height="426" width_o="750" height_o="499" src_o="http://payload.cargocollective.com/1/2/78914/1435704/IntroShot_o.jpg" data-mid="6998020" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/78914/1435704/bayfrontnew3_640.jpg" width="640" height="427" width_o="750" height_o="500" src_o="http://payload.cargocollective.com/1/2/78914/1435704/bayfrontnew3_o.jpg" data-mid="6998018" border="0" align="left"/> The idea: Women's Care is personal. We were challenged by Bayfront Medical Center in St. Petersburg to promote their new Women's Center. We advertised in places... http://www.alongwayforahamsandwich.com/Junior-Johnson-Event http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/Junior-Johnson-Event Sat, 29 Jan 2011 13:40:40 +0000 A Long Way For A Ham Sandwich 993615 Jr. Johnson's Midnight Moon moonshine from Tom Archer on Vimeo. Every liquor needs a signature drink. Tequila would be nothing without the Margarita. So, in promoting Junior Johnson's Midnight Moon, we knew that we had to offer more to customers than just moonshine. Junior Johnson's Lightning Lemonade was introduced to the Nascar faithful at Darlington Raceway by the godfather of Nascar, Junior Johnson. He's a living legend. We got the crowd riled up with our jumbo tron video. Then Junior stood center and offered the crowd a toast. <img src="http://payload.cargocollective.com/1/2/78914/993615/JJMMLemonadeSupport3.jpg" width="600" height="660" width_o="600" height_o="660" src_o="http://payload.cargocollective.com/1/2/78914/993615/JJMMLemonadeSupport3_o.jpg" data-mid="4769870" border="0" align="left"/>The results: thousands on the Nascar circuit were introduced to the new drink. It became the groundwork for more press and more sales. Jr. Johnson's Midnight Moon moonshine from Tom Archer on Vimeo. Every liquor needs a signature drink. Tequila would be nothing without the Margarita. So, in... http://www.alongwayforahamsandwich.com/La-Quinta-Radio http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/La-Quinta-Radio Thu, 27 Jan 2011 14:18:36 +0000 A Long Way For A Ham Sandwich 987032 We did two different radio campaigns for La Quinta Inns & Suites. The first was branding effort for the introduction of "wake up on the bright side." The Second was specifically targeted to business travelers which makes up 65% of their business.BRIGHTSIDE RADIO "Sunburn"BRIGHTSIDE RADIO "Hungry"TRAVELER JACK RADIO "First Position"TRAVELER JACK RADIO "Slide Whistle" We did two different radio campaigns for La Quinta Inns & Suites. The first was branding effort for the introduction of "wake up on the bright side." The Second was... http://www.alongwayforahamsandwich.com/About-Me http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/About-Me Wed, 26 Jan 2011 21:39:15 +0000 A Long Way For A Ham Sandwich 984550 http://www.alongwayforahamsandwich.com/CSC-Social-Initiative http://www.alongwayforahamsandwich.com/following/alongwayforahamsandwich.com/CSC-Social-Initiative Tue, 25 Jan 2011 14:40:42 +0000 A Long Way For A Ham Sandwich 978594 CSC 50th Anniversary Social Experience from Tom Archer on Vimeo. CSC 50th Anniversary Social Experience from Tom Archer on Vimeo.