& Commentary

Welcome to the future of advertising, and by future I mean, RUN!!!!!

So, there’s lot s of theories on which form of advertising works. No one really knows–Is it the low budget awkwardness of Head-On spots (apply directly to the forehead)? The aspirational high budget slickness that is Nike? The social statement that was Dove’s true beauty campaign? Or is it about being as disruptive as possible with new technology and ad placements. At some point in time will everyone be paid by an advertiser just to be inundated with a product’s blinky-factor? I dunno, but I hope to God it doesn’t look anything like this: