& Commentary

United Breaks Guitars, Hearts, and Wind

Not only is this genius, it is an amazing example of how customers can take advantage of the craziness that is the Internet, social media, et al. These have been crazy times for awhile, and they’ll get crazier. Hopefully, United will answer this guy’s plea, and other airlines will take note. I wouldn’t be surprised if another airline came out with an ad campaign that claimed they don’t break guitars — or at least that they will fix the stuff they do break. That’s the kind of influence us little guys who buy stuff have. One day we’ll actually shuck the offensive marketing label of consumer and businesses will call us customers again. If so, guys like this should be given some credit.